Welcome to the carnival … the making of a promo video

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We produced this promo for the song “welcome to the carnival” originally released in 2014 as we felt it deserved a video and, more so, it fitted in with the client’s longer term promotional requirements. 
With lots of public support, streaming and radio airplay in the year of its release, the single became somewhat of a carnival anthem and can still be heard pumping from many a DJ set at such Caribbean inspired festivals today. It seemed strange to many that the artistes behind the music neither tried for the local Soca Monarch competition that year nor released any visual promotion, though both have featured the track in their various stage performances since. It is on the basis of such a performance that we used the opportunity to complete this  retrospective music, come promo, video as part of a live concert we were involved in filming. 
Just prior to Notting Hill carnival 2017, London, we were engaged to film the Tri-Angels promotions’ “Buss Head Tour”, a music concert which featured Caribbean stars Machel Montano and Bunji Garlin. MX Prime and the Ultimate Rejects were one of the supporting artistes on the bill. Coincidentally, during Trinidad’s carnival earlier the same year, I had  also been covering the Yuma Mas Band and it so happened that MX and UR were their featured road artistes.  Filming of these two events allowed us to splice together the footage to make this video. Our intention was to portray the beauty, energy and spirit of the audience and participants at both events, as well as showcase MX’s performances in summative form.  The music promo approach was considered an ideal way to achieve this. 

The concert was filmed with a Sony FS7 linked to the Convergent Design in Titan mode, allowing simultaneous recording of three different angles in 1080p from the Sony’s 4K feed. We used a Canon XC10 in 1080p mode for the Trinidad footage and it proved a worthy action camera. Log settings on both cameras allowed closer matches in the colour grade and final production.
Hope you enjoy.
btw Happy January 2018 … it’s been a while.